Small to medium businesses need to use every possible tool and strategy at their disposal in order to be successful. And when it comes to recruitment, using a recruiter can be one of the most effective moves a business owner can make. Not only do recruiters have access to a broader pool of candidates, they have expertise in recruiting for specific positions or industries.  Plus, there are economies of scale that can help them reduce the time and resources needed to find the right candidate.

So if you’re looking to expand your business, it’s definitely worth considering using a recruiter. 

But, are all recruiters created equally?  The biggest reason to use Uplift Recruitment instead of DIY hiring or using another recruitment firm is the way we conduct outreach to candidates. At Uplift, we use “targeted outreach” to match job seekers with roles and companies that fit their personal goals. 

What is “Targeted Outreach” and why is it important in recruiting?

Targeted outreach is an important recruitment strategy that involves matching potential candidates with opportunities that fit their career goals. By taking the time to understand a candidate’s goals and aspirations, we can more effectively match them with clients who can help them achieve those objectives. This type of recruitment helps to identify a wider pool of talented candidates, and ultimately leads to better placements and satisfied employees. In today’s competitive recruitment landscape, targeted outreach is an essential ingredient of our success. 

The different methods of targeted outreach

One method is to treat the recruitment process as the first touchpoint that a candidate has with a company and to realise how important it is to make sure that this experience is a positive one. From the initial contact with our team, candidates should feel like they are being valued and heard. We take the time to get to know each candidate, understand their goals and dreams, and see how they could fit into the company culture. By showing we actually care about what’s going on in a candidate’s life, we set the tone for the rest of the candidate’s journey – and ultimately increase their chances of becoming a great hire.

Another method is a recruitment strategy that focuses on engaging with candidates who may not be actively seeking new job opportunities, but who would be a good fit for a role that you are trying to fill. This can be done in a number of ways, but often includes activities such as networking, attending industry events, or searching online databases. The goal of targeted outreach is to identify potential candidates who might not be aware of your company or the open position, and to encourage them to apply. While it takes more time and effort than simply posting a job listing and waiting for applications to come in, targeted outreach can help you find high-quality candidates who are a better match for the role and more likely to be successful in the long term.

How we create a successful targeted outreach campaign

We start by understanding the client and the roles they are trying to fill in depth.  Once we start actively looking for a candidate for a role, we really get to know our short-listed applicants to understand their goals and backstory.  This ensures that we are able to assess each candidate fairly and objectively with regard to the role. We also interview each candidate in order to get a better sense of their qualifications. By doing this, we are able to ensure that we are only considering candidates that fit that particular role and company culture.  As a result, we are consistently able to hire employees who are happy, effective, and stay the course with that company.  

The benefits of targeted outreach for businesses and job seekers

At Uplift, we like going above and beyond the norm.  The benefits of targeted outreach for us are enormous and that’s why it has become an everyday practice.  

There are several benefits of targeted outreach for both businesses and job seekers. For businesses, targeted outreach can help to reduce recruitment costs by targeting only those individuals who are likely to be interested in the position. In addition, targeted outreach can help to improve retention rates by ensuring that new hires have a positive experience with the company from the start.

For job seekers, targeted outreach can provide an opportunity to find a job that aligns with their goals and sense of purpose, thus increasing overall happiness and job satisfaction. In addition, targeted outreach can help job seekers to avoid wasting time applying for positions that they wouldn’t enjoy, and therefore be more likely to quit in the long run. Overall, targeted outreach is a win-win for both businesses and job seekers. 

Tips for avoiding common mistakes made with targeted outreach

Recruitment can be a tricky process, and even the most experienced HR professionals can make mistakes. For small to medium businesses, here are some tips to keep in mind whether you use a recruiter or not.  

1. Don’t rush the process. It’s important that you take the time to identify the right candidates for the job, rather than simply hiring the first person who applies.

2. Avoid a one-size-fits-all approach. Just as every company is different, every recruitment campaign should be tailored to the specific needs of the business and role.

3. Don’t get too caught up in numbers. It’s important to remember that quality is more important than quantity when it comes to recruitment. 

4. Keep an open mind. The best candidates for the job may not necessarily have all the traditional qualifications listed in the job description. Be willing to consider candidates with diverse backgrounds and experience levels.

Following these tips will help you avoid common mistakes and run a successful recruitment campaign.

By taking the time to understand a candidate’s goals and aspirations, we can more effectively match them with clients who can help them achieve those objectives. At Uplift Recruitment, we specialise in targeted outreach recruitment strategies that connect talented individuals with opportunities that fit their career goals. If you’re looking for assistance finding the best potential candidates for your organisation, don’t hesitate to contact us. We would be happy to share our expertise and help you find the perfect fit for your team.